Second Phase of Empire State Digital Launched To Support Restaurants and Food Service Industry
Governor Andrew M. Cuomo today announced the second phase of New York's Empire State Digital initiative to support the state's restaurants and food service industry affected by COVID-19 has launched. Beginning today and extending through April 2021, e-commerce company Ritual will offer its commission-free digital ordering platform Ritual ONE to New York's restaurants and food service businesses at no cost, for pickup and delivery. Additionally, PayPal has committed $1 million towards discounted purchases for customers of participating businesses on Ritual ONE in February 2021, at no expense to the businesses. This follows the Governor's extension of the moratorium on commercial evictions to support restaurants and small businesses.
Restaurants and food service businesses that join Ritual through the Empire State Digital initiative will be able to accept touch-free payments from customers using their PayPal and Venmo apps, and will not be subject to Ritual processing fees for a limited time. As part of this initiative, Ritual will waive its set-up, monthly subscription and credit-card processing fees. Terms and conditions apply. Businesses may opt out at any time without penalty. Platforms can be customized to match businesses' branding preferences and can be integrated for use with Instagram, Facebook and Google Ordering. More information is available here.
To help support food service establishments further, PayPal and Ritual have committed to invest $1 million to encourage customers to support their favorite local restaurants and eateries. Beginning in February, businesses enrolled in Ritual One can offer customers a discount on eligible purchases at up to three different store locations during the promotional period, to be reimbursed by PayPal and Ritual up to $1 million total.